Swiss scientists have developed an algorithm which they claim can determine the source of spam, computer viruses or malware by analysing a small percentage of network connections. […]

The researchers said the algorithm could also be used as a tool for advertisers who use viral marketing strategies by using the Internet and social networks to reach customers.

The algorithm would allow advertisers to identify specific Internet blogs that are most influential for their target audience and to understand how these articles spread throughout the online community.

By CBR (via kateoplis)